Two years ago, I wrote about the surprising business lessons I picked up from the sidelines of my daughter’s volleyball championship. Turns out, the court is still the best business class... read more
Boost Your Business by Focusing on the Customers You Already HaveYour customers are your most significant asset. You’ve probably heard this statement a lot in business, but it's undeniabl... read more
Discover How a Lower-Cost Offer Can Open Doors to Future SalesWe've all been there—crafting the perfect pitch, offering our best product, only to hear the dreaded 'No, thanks.' But what i... read more
Identify Your Style to Master Your Business Strategy and MindsetHave you ever considered the kind of entrepreneur you are? Or the kind you're evolving into? After years of coaching small ... read more
In today's fast-paced and increasingly digital business landscape, there are so many opportunities where entrepreneurs and small business owners can look for areas to minimize costs and m... read more
If you told me a few years back that I'd be finding business insights at a Girls' National Volleyball Championship, I would have told myself to get out more. Yet, here we are. This summer... read more
The philosophy of 'minding your own business' suggests that while you're diligently working your day job, you should simultaneously invest in your future. Eventually, you'll be in a posit... read more
Most of us have been stuck in jobs we didn't like - underpaid, unappreciated, and utterly bored. We either quit these jobs or got fired for lackluster performance, simply because we stopp... read more
In our last post, we provided a range of methods to optimize your word-of-mouth (WOM) campaign. Hopefully, you've identified strategies that align with your brand, offerings, and target m... read more
In our last discussion, we explored conducting word-of-mouth (WOM) research and how to leverage this research in your campaign. This time, let's delve into practical ways to utilize WOM i... read more
In the dynamic world of marketing, capturing attention requires a certain degree of extraordinariness. It's not about developing a product or service that's entirely unconventional, but r... read more
Let’s take a look into the intriguing science of memes and how the transmission of ideas through society is innately ingrained in humans.Memes and Modern ConsumerismMemes, in this context... read more
Welcome back! Today, we dive into the mechanics of how word-of-mouth (WOM) messages are delivered and how you, as a business, can control these messages for better results. The three prim... read more
In the dynamic business world, understanding and impacting your customer's decision-making process is vital. One timeless strategy is leveraging positive word-of-mouth (WOM). Let's explor... read more
Today we're diving deep into the tactics of word-of-mouth marketing. Get ready to learn the six-step process to success and over 30 unique techniques to unlock the power of word-of-mouth ... read more
Last time we talked about the second part of word-of-mouth tactics, which help you put together a system to shorten the purchasing decision time of your customers. This can greatly increa... read more
In our previous post, we embarked on a journey exploring word-of-mouth marketing, with a focus on simplifying the customer's purchasing journey. Today, we delve deeper into this form of m... read more
Welcome to our new series, where we will dive into the powerful tool of Word-of-Mouth Marketing, a force that can significantly impact your business. In this first installment, we define ... read more
We've been discussing optimizing and multiplying your resources over several posts. We've delved into:Mobilizing Your NetworkCreating a Referral SystemReactivating Old ClientsBuilding an ... read more
In our previous posts, we've explored how to optimize and leverage resources effectively. We've touched upon:Mobilizing Your NetworkCreating a Referral StrategyReactivating Old ClientsBui... read more
In the previous post, we discussed leveraging partnerships, referral systems, and reconnecting with past clients to multiply your resources. Today, we will be looking into three more vita... read more
The following series of blog posts will talk about the art of multiplying maximized resources for even more substantial results. In the first installment of this four-part series, we'll e... read more
In our previous post, we explored more ways to leverage your existing resources for business growth. These included:Uncovering your business' essenceTransitioning from breaking even to br... read more
In our previous post, we explored the initial three strategies to maximize your current resources:Identifying the obviousFinding unconventional breakthroughsFacing the factsToday, we'll d... read more
In our next few posts, we'll be discussing how a comprehensive evaluation of your existing resources can optimize your capital utilization and boost profit margins. In this post, we'll co... read more
In our recent posts, we’ve addressed the first four catastrophic errors that could lead not only to losing a significant client but possibly your entire company. Today, we're discussing t... read more
In our previous blog post, we highlighted the first two major mistakes that can threaten a deal with a significant client: not meeting their expectations and mishandling a crisis. Today, ... read more
In the world of client management, five major mistakes can break a deal with a significant client or 'big fish'. These are:Not meeting the client’s expectations.Mishandling a client crisi... read more
In our previous post, we discussed how to negotiate with key clients and build sustainable relationships. Today, we look at the power that these clients or 'big fish' wield, and how you c... read more
To prepare for your first face-to-face meeting with a prospective client, there are several things to keep in mind:Make a list of objectives for the meeting.Anticipate potential client co... read more
In the previous post, we discussed how to make a positive first impression when making initial contact with your potential big clients. Today, we'll delve into understanding the personali... read more
In our previous post, we delved into understanding the 'big fish' and preparing for that all-important first contact. That first impression is crucial to your success in the digital age. ... read more
Continuing from our previous post on instilling a big-company mindset, this post discusses who your 'big fish' client is and how to navigate through potential bureaucratic hurdles, often ... read more
In our ongoing series about landing big clients - the 'big fish' that can exponentially fuel your business growth - let’s take it a step further. This post explores how to understand and ... read more
As an enterprise gearing up for significant business growth, it's crucial to recognize the trajectory you're on and comprehend the different directions that your company can take. Let's r... read more
Our previous discussions on customer service evolved around concepts such as understanding your customers' needs and delivering a service experience that's one step beyond the expected. B... read more
The last post covered the significance of understanding customer desires for a positive shopping experience. Today we delve deeper into a powerful concept known as "Deliver +1". This stra... read more
In our previous blog post, we revealed the first secret to crafting a robust customer service strategy - clearly defining your vision. Now, we're turning our attention to the second secre... read more
In the ever-evolving world of business, customer service can make or break your company. The modern consumer expects seamless, efficient, and positive experiences. By providing this, not ... read more
In our previous discussion, we highlighted the initial three components of the franchise prototype process: primary aim, strategic objectives, and organizational strategy. These are part ... read more
When developing a franchise or any business, certain critical elements need careful consideration. These essential areas form the basis of a successful corporate structure and are key to ... read more
The journey to building a successful business is not unlike erecting a solid structure; it requires the right materials and a sound blueprint. Today, we will be diving into the three fund... read more
Franchising is a powerful and influential force in the world of business. We see its impact around every corner, from the local fast-food outlets to the branded retail stores that we freq... read more
As an entrepreneur, understanding the business lifecycle stages and effectively navigating through them is essential for your company's success and longevity. A business, much like humans... read more
Whether you're at the starting line of your business venture or preparing for the thrilling expansion phase, it's critical to understand the diverse roles required for your business' soli... read more
Let's take a look at the world of entrepreneurship. This is a world often misrepresented by myths that promise success with just desire, capital, and a projection of targeted profit. Alth... read more
Are you ready to master the art of marketing campaigns? Let’s delve into five essential elements of a successful and reusable marketing campaign launch. Once you've perfected these fundam... read more
In the business world, the influential ones - the 'big dogs', as some may call them - have a knack for swaying prospects in their favor. They often leverage a sequence of information-base... read more
Public Relations (PR) isn't just about managing the reputation of a business. It's a multi-faceted discipline that, if used correctly, can boost your advertising results tenfold, at minim... read more
In the world of business, vendors are much more than suppliers. They are crucial partners that play a vital role in your overall business success. It's important to not just maintain thes... read more
Welcome to the world of cold outreach, where we give a fresh spin to traditional methods like direct mail marketing and telemarketing. Yes, you read that right - telemarketing. Now, befor... read more
If you've been playing the business game long enough, you know that drawing in prospects is one thing. But making them stay? That's where the real challenge lies. To make this process eas... read more
Picture this: you're in a room full of potential customers, you've got the floor and their attention is all yours. What's your message? How do you captivate them and compel them to take a... read more
Ever stumbled upon the term 'direct response marketing' and thought it sounds like something straight out of a marketing textbook? Let's discuss it and break it down together.Think of dir... read more