Leverage the Power of Word-of-Mouth Marketing

Leverage the Power of Word-of-Mouth Marketing

Today we're diving deep into the tactics of word-of-mouth marketing. Get ready to learn the six-step process to success and over 30 unique techniques to unlock the power of word-of-mouth marketing. Let's get started!

To harness word of mouth, follow these six pivotal steps:

  1. Understand your customers' values and priorities - it helps to understand why they would buy your products.

  2. Know the different adopter categories - innovators, early adopters, middle majority, late adopters, and laggards.

  3. Identify the decision stages required for your product adoption.

  4. Use insights from steps 2 & 3 to decide the appropriate messaging and tactics for each adopter type. This can be achieved by using the Decision Maker Matrix.

  5. Gather resources for maximum word-of-mouth impact.

  6. Design and execute your word-of-mouth campaign.

The Decision Maker Matrix is a handy tool developed by George Silverman. It helps you navigate through different adopter concerns and formulate a specific decision process for each category.

Now, let's look at 30+ ways to harness the power of word of mouth:

Leverage Experts: Gather insights from 

  • Customers

  • Suppliers

  • Subject matter experts

  • Salespeople

  • Experts' roundtables

  • Experts' selling groups.

Conduct Seminars, Workshops & Speeches: Use the following events to gather feedback:

  • Speakers programs

  • Seminars

  • Webinars

  • Group selling

  • Dinner meetings

  • Peer selling groups

  • Video conference expert panels

  • Trade shows.

Referral Selling: Utilize the following to boost your product's word of mouth:

  • Testimonials

  • Networking

  • Referral selling programs

"New" Media: Engage with your audience and gather feedback through social media platforms like:

  • Facebook

  • TikTok

  • Instagram

  • YouTube

  • WhatsApp

  • LinkedIn

  • And others

Traditional Media: Leverage the following to increase positive word of mouth:

  • Customer Service

  • PR

  • Placements

  • Events

  • Promotions

  • Word of mouth in ads

  • Sales Brochures

  • Direct Mail

  • Salesperson Programs

  • Word-of-mouth incentive programs

  • Customer Gifts.

Encourage Internal Word of Mouth: Promote employee word of mouth and incentivize them for successful referrals.

Harnessing the power of word-of-mouth marketing can bring tremendous benefits to your business. If you need help implementing any of these tactics, don't hesitate to schedule a free 45-minute consultation with our experienced business coaches. Together, we can shape your word-of-mouth marketing strategy and take your business to the next level.

Anita Larsen

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