These seven components together will fine-tune your plan, guiding you toward the ultimate level of success. Today, we will look deeper into the first three.

Primary Goal

Business development isn't just about achieving success for your business. It's about personal achievement too. Start by envisioning your future – where do you see yourself? What are you looking to achieve in life? Defining your dreams and goals fuels your motivation and propels you to work toward them. To keep these aspirations at the forefront of your mind, write them down and place them where you can see them every day.

Strategic Objectives

Strategic objectives form the bridge connecting your current situation and your primary goal. They provide specific, measurable steps toward achieving your broader goals. Here are a couple of common strategic objectives:

• Money: Setting financial targets is a clear, straightforward way to measure your progress. With quantifiable goals, it's easier to identify necessary adjustments to stay on track.

• Worthy Opportunities: When evaluating potential business partnerships or opportunities, consider if they align with your primary goal. If they do, they're worth serious consideration.

Remember, the idea is not to limit yourself or create stress, but rather to establish measurable standards that help track your progress.

Organizational Strategy

A robust organizational structure is the backbone of your business. It's the framework that allows your company to grow. Typically, an organization is built around the daily roles and responsibilities and the individuals who fulfill them.

However, while defining these roles, remember to distinguish between your personal primary goal and the company's mission statement. Once you have a clear corporate primary goal, you can set up a fitting position structure.

You may even consider implementing position contracts. These are agreements your employees sign that state their roles and responsibilities, ensuring clarity and accountability within your organization.

These components together form the sturdy foundation upon which your business stands. If you need help defining these areas or want to understand the remaining four components – Management Strategy, People Strategy, Marketing Strategy, and Systems Strategy – feel free to schedule a free 45-minute consultation with our expert business coaches. 

Get started today and propel your business to the next level of success.